Question 1

What kind of work does Hepta do?

Accepted Answer

Hepta is a software development company in Oslo, Norway. The team focuses on bringing visual identity into the software — design and engineering live on the same team, so brand systems and the production build are designed against each other from day one rather than handed off between an agency and a dev shop. Hepta builds production web systems (websites, web applications, APIs, integrations, performance, accessibility, cloud deployment) and operates Calar OS, a first-party website analytics product covering attribution, on-site behaviour, lead scoring, and sales signals.

Question 2

How does Hepta select clients?

Accepted Answer

Hepta keeps a deliberately small client list. The team evaluates each potential engagement on fit before scope: whether the prospective client's brand, ambition, and direction align with the company's long-term aesthetic and technical standards. New clients most often arrive through referral or introduction. Cold inbound is reviewed but not always accepted; if a brand does not fit the company's long-term direction, Hepta declines, and may come back later when there is a fit.

Question 3

What is the minimum engagement size?

Accepted Answer

Engagements typically start at approximately USD 20,000 and scale with scope. Below that floor, Hepta generally declines the work, because production-grade discovery, design, build, QA, and deployment require a meaningful engagement to do well. Pricing reflects custom architecture, performance, accessibility, integrations, secure cloud deployment, and brand-system coherence — not template or commodity builds — and an Oslo / Norway senior cost base.

Question 4

What industries does Hepta focus on?

Accepted Answer

Fintech is a strong and growing area for the studio — regulated digital products that need polished, trustworthy design alongside serious technical infrastructure (auth, integrations, performance, analytics) under one roof. Hepta also works with product companies, scale-ups, and small teams who want a coherent brand and system shipped together, plus organizations rolling out Calar OS for first-party analytics and lead scoring.

Question 5

Why Hepta versus a larger agency or a separate dev shop?

Accepted Answer

Most clients otherwise have to choose between a branding agency and a development shop and glue the outputs together. Hepta is a software development company that brings visual identity into the software — design and engineering on the same team — so the brand system and the production build ship together rather than drifting apart in separate engagements. Senior team only, deliberate client list, no hand-off to junior staff. Every project is treated as part of the company's long-term portfolio rather than a one-off ship-and-forget engagement, and Calar OS keeps the relationship going after launch with first-party intelligence about who is engaging with the site.

Question 6

What is Calar OS?

Accepted Answer

Calar OS is Hepta's product for first-party website intelligence: understanding who is on a site, how they move through the funnel, connecting visits to channels and campaigns, scoring leads from on-site behaviour, and surfacing real-time signals for sales teams. It is offered both bundled with Hepta engagements and as a standalone rollout for organizations with an existing site.

Question 7

Where is Hepta based and what languages does it work in?

Accepted Answer

Hepta is based in Oslo, Norway. The Norwegian-language brand is Hepta (hepta.no); the English-language sister brand is Heptatech (heptatech.io). The two domains are run by the same studio, with the same team and services. Hepta works in both English and Norwegian and serves clients across Norway, the EU, and worldwide.